We're working on it.
FOREWORD
NEW IMPERIAL 1939 MODELS
Four Ranges :—the Lightweight, the Standard, the De Luxe, and the Grand Prix-—comprise the “ NEW IMPERIAL” programme for the 1939 Season.
The LIGHTWEIGHT RANGE embodies the ISO c.c. and the 250 c.c. '* UTILITY DE LUXE ” Models—the first named needs no introduction beyond saying that since its inception as far back as 1932, its popularity with the motoring public has increased enormously.
The 250 c.c. ” UTILITY DE LUXE ” machine, although a new-comer to the Motor Cycling world, has already established its reputation as a motor cycle that has met the need for a machine that will give a really flexible top gear performance at low engine speeds.
The STANDARD RANGE, whilst employing the same principles of design and construction which have proved so successful in past seasons, now embraces the following important features:—New cradle type frame, ensuring lower riding position, lower centre of gravity, and improved steering ; shorter steering column, new shaped tank panels.
The DE LUXE RANGE follows the Standard Range very closely as regards principle of construction, but Spring Frames are fitted as standard to all De Luxe Models. The additional comfort and feeling of security which a Spring Frame gives to the rider must be experienced to be fully appreciated and the smooth movement beneficially affects all those parts of the machine which suffer from local shocks under unsprung conditions.
The GRAND PRIX RANGE introduces two machines of conventional design—separate engine and gearbox—as it is felt that such will appeal to the riders to whom the admitted advantages of Unit Construction fail to make an appeal. These two non-Unit Construction Models will follow in a somewhat modified degree their proto-types, which have achieved such success in the Isle of Man T.T. and Donington Speed events of recent years. (In the Lightweight T.T. of 1938, three privately owned machines gained Replicas, although each machine was then four years old).
In addition to the above, the 500 c.c. O.H.V. Clubman Unit—a sports type model of Unit Construction design—is again a feature of the Grand Prix range.
May we assure the many “ NEW IMPERIAL ” owners, and the new friends we are confident of making, that Satisfaction and Service is the constant aim and purpose of our Works and Dealer organization.
NEW IMPERIAL MOTORS LIMITED
SPRING ROAD • HALL GREEN • BIRMINGHAM, 11
Telephone Nos. SPRmgfield 1164-5-6, Telegrams: "PEERAGE," BIRMINGHAM.
Directors: W. R, Wheeler (Managing), A. A. Glover (Sates), 1,. S. Horton (Works). K. Tompkins.
