1914 Changed name from the Premier Cycle Co

1917 Launched the 8 hp Super Runabout two seat, three wheeled cyclecar with 1,056 cc, water cooled, V twin engine, shaft drive to a rear mounted gearbox and chain drive to the rear wheels.

In 1920 Coventry Premier was bought by Singer for £97,000.

The three wheeler was replaced by a four wheeled version using the same engine but now having the gearbox combined with the rear axle eliminating the chain drive.