A Brief History of the Marque
Mopeds, Scooters and Motorcycles Manufactured:
14-18, rue de Madrid
Vichy (Allier)
Stéphanois Louis Rivière established the bicycle company in 1944 and as part of the promotion sponsored professional riders from 1946 to 1949. In 1950, they constructed a new factory in Vichy where they built bicycles, mopeds, scooters and motorcycles.
In March 1955 a Sulky Sporting powered by an AMC Mustang achieved five world records at Montlhéry. The same year, the company formed a partnership with Favor. In Spain, Riva models including the Isard were built by Rieju
Models include:
Riva-Milan
Manufactured by La Société Centrale de Constructions Mécaniques (S.C.C.M.), 14-18, rue de Madrid, Vichy (Allier). Showrooms at 134, Avenue de Malakoff, Paris XVI.
Displayed at the Salon de Paris 1949, there were two models, the Standard and Luxe, powered by a 38cc Riva engine.
Sources: Cyclememory.org, François-Marie Dumas, les-tontons-scooteurs.com, Moped SE.
Notes:
1. Unverified model
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