The company was bought by Bob Shelley, who owned R. T. Shelley, an automotive accessories manufacturing business. Most people credit James Norton with the success of the company but actually, without Bob Shelley, there would probably not have been a Norton motorcycle company at all.
R. T. Shelley were already suppliers to Norton so the transfer of power was made a little easier - however the relationship between Bob Shelley and James Norton was not a good one.
In 1916 the company moved to Phillips Street, Aston. Bill Mansell moved from R. T. Shelley to take over Norton management and under his guidance the company was reformed in 1926, the new company name being Norton Motors (1926) Ltd.
1961 General engineers, manufacturing tools and components for automobiles and aero engines, also manufacturers of lifting jacks for private and commercial vehicles. 400 employees.
Source: Graces Guide
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