Produced by Hobday Brothers Ltd. of 21-27 Great Easter Street, London EC2. Head Office at 32-33 Cleveland Road, Wolverhampton. Wholesalers of bicycle, motorcycle and automobile accessories, the firm was established in Shoreditch, London in 1905.
Simplex motorcycles were produced from 1906 to 1908.
Hobday Bros. (Stand 189).
The Simplex motor bicycle is a machine of extra long wheelbase, fitted with a 3½ h.p. Fafnir engine governed on the inlet valve. Simplex spring forks are fitted, and a rim brake is fitted to the front extension of the fork. The magneto is situated in front of the engine and is gear driven. Another machine shown on the same stand is a twin-cylinder Antoine, which has not been altered since previously described in these columns.
Previously Hobday had presented a water-cooled Bruneau machine at the 1905 Stanley Show
Sources: Graces Guide, worthpoint.com.
N.B. Several firms used variations of the Simplex brand.